Kantar Media Reports FSI Coupon Activity Increased 7.2 Percent in 2010
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2010 vs. 2009
Dollars Circulated — $451 billion, +17.1%
Coupons Dropped — 291 billion, +7.2%
Pages Distributed — 212 billion, +4.5%
Face Value (average) — $1.55, +9.2%
Sector Activity
The Consumer Packaged Goods (CPG) sector remained as the largest user of FSI pages with a 74.2 percent share, followed by Direct Response, which includes general advertising activity, and Franchise, comprised of restaurants, portrait studios, and other businesses. CPG pages distributed increased 8.5 percent while Direct Response posted an 8.1 percent decrease versus 2009 and Franchise was flat.
Top Retailers based on Pages Circulated
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