Kantar Media Reports FSI Coupon Activity Increased 7.2 Percent in 2010
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In 2010, manufacturers targeted key holiday promotion weeks including distributing solo inserts on the Sunday of the holiday weekend of Easter, Memorial Day, the Fourth of July and Christmas. Corporate scale events contributed in part to the “pre-Thanksgiving” promotion week of November 14th having the greatest activity with a weighted average circulation of 114.8 pages. The “New Year” promotion week of January 3rd (traditionally the heaviest weighted week of the year) was the second most active week in 2010 with 114.5 pages of FSI promotions.
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