Websites Build Your Brand —Morgan

HEADING UP the largest network of print buyers in the country, I’ve had the unique experience of talking to hundreds of major print buyers about how they source prospective print suppliers. Universally, when print buyers explore a prospective supplier, the first thing they do is research a printer’s Website. If the supplier’s Website doesn’t provide the information they are looking for, it’s probably also the last investigation a buyer may conduct on the company.