Websites Build Your Brand —Morgan
Provide References
Customer testimonials are particularly effective. And focus those case studies, samples and testimonials on the type of client that you want to attract. Describe on your Website the type of customer who is the best fit for your organization.
Perhaps the hardest thing for any print supplier to communicate is how they are different from the competition. The research that my company, Print Buyers Online.com, has done with print buyers indicates that while the majority of print suppliers believe that they are creating meaningful differentiation from their competitors, their clients and prospects just don’t see it (or agree with it). The best way to determine how your company is different from your competitors is to ask your top clients. You just might be surprised to learn what is meaningful to them.
- People:
- Suzanne Morgan