Websites Build Your Brand —Morgan
A print buyer consciously (and often unconsciously) makes decisions about a prospective supplier based on their Website. Take a look at your own site and consider how your company may be perceived—from a print buyer’s perspective. PI
—SUZANNE MORGAN
About the Author
Suzanne Morgan is president of the annual Print Oasis Print Buyers Conference (www.printoasis.com) and Print Buyers Online.com, a free educational e-community for print buyers and their print suppliers (www.printbuyersonline.com). PBO has more than 11,000 members who buy $13 billion a year in printing. PBO conducts weekly research on buying trends and teaches buying organizations how to work more effectively with their suppliers. Morgan can be reached at smorgan@printbuyersonline.com.
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