Websites Build Your Brand —Morgan
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• how to contact you; and
• who else has entrusted you with their business.
A picture is worth a thousand words, so use photographs or a virtual tour to tell your story. While a few pictures of your presses are helpful in showing that you really do own the equipment you say you do, consider that photos can also create a sense of security about the size of your company (aerial photographs if your plant is impressively large), cleanliness of the facility, photos of the management team, specific services such as inventory management, samples of what you produce, etc. Be sure that the photos are recent and meaningful to print buyers.
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- Suzanne Morgan
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