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The other “perfect storm” that is occurring in the world of marketing, as Pellow and Aizikowicz pointed out in their XMPie conference talks, is increased reliance on a set of enterprise systems that provide the data infrastructure for ensuring that marketing campaigns are effective. These include customer relationship management (CRM), enterprise content management (ECM), sales force automation (SFA) and marketing performance measurement (MPM).
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- Companies:
- XMPie, a Xerox Company
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