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An interesting trend came out of the general sessions and marketing track that I wanted to share with you. We, of course, have been talking about variable data printing and all of its potential for well over a decade now. But it has never seemed to have gained critical mass. We always hear lots of reasons—the data isn’t good, the customers don’t understand, it is too expensive or complicated. . .I could go on. But it appears that a significant shift is finally under way.
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- Companies:
- XMPie, a Xerox Company
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