Time to Get Personal —Sherburne
How to get started? Why not start with promoting your own business through an integrated, multichannel campaign that includes print, the Web and e-mail? Track the results and compare them to previous direct mail or other single-channel campaigns you have done in the past. Then leverage your own successes to sell these services to your customers. You have the safety of practicing on yourself as you begin the learning process. And, hopefully, you get a boost in your business as a result!
Make 2007 your year to get personal. It will revolutionize your business. PI
About the Author
Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. She is a frequent speaker at industry events, a regular contributor to industry publications and has written three books, available for purchase through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at Cary@SherburneAssociates.com.