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How to get started? Why not start with promoting your own business through an integrated, multichannel campaign that includes print, the Web and e-mail? Track the results and compare them to previous direct mail or other single-channel campaigns you have done in the past. Then leverage your own successes to sell these services to your customers. You have the safety of practicing on yourself as you begin the learning process. And, hopefully, you get a boost in your business as a result!
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- Companies:
- XMPie, a Xerox Company
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