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Why shouldn’t your company be able to produce the entire campaign? An increasing number of companies are doing just that, repositioning themselves from printers to marketing services companies, increasing their value to the customer and forging stronger relationships that result in a recurring revenue stream through annuity programs. In this scenario, one successful campaign breeds other campaigns and you end up in a lucrative, multi-year customer relationship.
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- Companies:
- XMPie, a Xerox Company
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