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The key elements of a successful campaign, she points out, include having a coherent strategy in place that succinctly defines the target market; an attractive and appealing offer; good creative execution; and quality data sourced either internally or externally.
The good news is that there is a wide array of tools in the marketplace that you can leverage to deliver these services. They are being written about regularly in just about every trade publication, including this one. If you haven’t yet dipped your toe in the water, the time to do so is definitely here.
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- Companies:
- XMPie, a Xerox Company
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