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In a general session conducted by Jacob Aizikowicz, XMPie’s president, and in a marketing track session conducted by InfoTrend’s Barb Pellow, the concept of the next generation of variable data was introduced—dubbed integrated marketing campaign management. While this concept has been around for a while, and generally refers to campaigns that utilize multiple channels, such as e-mail, print and the Web, it is now evolving into a much more interesting space with a much broader scope.
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- Companies:
- XMPie, a Xerox Company
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