Brand Enhancement by Electronics in Packaging
Market drivers
The rapid growth of brand enhancement by electronics in packaging will be driven by trials now being carried out by leading CPG companies and the rapid technical developments emanating for over 2250 organisations advancing printed and potentially printed flexible electronics and electrics. Half of these are academic. There will also be growth from existing applications such as winking logos on multipacks of biscuits. However, the projected adoption, large as it may seem, only represents a few percent of CPG packages and healthcare packages being fitted with these devices in 2020. At that time, only around 1% of the global expenditure on packaging will involve e-packaging devices but growth in applications and usage will rocket thereafter and, in the meantime, the prospect of a multibillion market in only a few years is quite enough to attract considerable investment by putative suppliers.
The Other category includes industrial, military etc. These sectors need instructions and warranty records etc presented in scrolling text and/or audio on packaging sometimes with a life of twenty years when primary packaging is involved. So far, most e-packaging for brand enhancement has taken the form of primary packaging that makes the product more useful and attractive in the eyes of the consumer.