Brand Enhancement by Electronics in Packaging
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Rapid progress
However, all these problems are being overcome and the next few years will see an avalanche of announcements of new products and capabilities. This will be assisted by creative design rather than the "improve something that already exists" approach of so many engineering led packaging projects in the past. Hopefully those many brand managers, brand facing media suppliers, packaging professionals that are persisting with the toolkit of the last century such as changing color and shape and adding a few mechanical gismos will also get up to speed on e-packaging and its printed electronics. They will certainly look very silly when competing brands modernise in this way.
The price of the new features
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