Brand Enhancement by Electronics in Packaging
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For example, he cited how P&G launched teeth whitening Crest strips, which are sold for about $50. This was in comparison to spending $350 and an hour at the dentist or purchasing uncomfortable gum trays from stores. P&G deals in high volume product throughput so scalability is crucial for them to consider projects, as is safety, affecting, for example, the materials that can be used. He would like to see more printed electronics providers offering final products rather than just components.
For more on printed electronics attend Printed Electronics Asia 2009 or Printed Electronics USA 2009.
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