Brand Enhancement by Electronics in Packaging
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The nineteenth century saw ubiquitous black and white printing. The twentieth century was one of color printing. However, we are now in the century of printed electronics taking over from that. Nowhere will the impact be more obvious than packaging because the new electronics transforms much more than the human interface. It leverages the usefulness of the product itself and performs other functions such as tracking, tracing and reduction of theft and counterfeiting.
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