Brand Enhancement by Electronics in Packaging
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Taking a lead
In contrast, this year, Kenneth McGuire of Procter & Gamble, the largest consumer packaged goods company in the world, gave a fascinating talk on the general needs they have from printed electronics. He described P&G's famous "two moments of truth" - one when a consumer is in the store and decides whether or not to choose their product and the other when the consumer uses the product. P&G is interested in using printed electronics to enhance products at those moments. He highlighted that printed electronics does not necessarily have to be cheap - value is more important.
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