Brand Enhancement by Electronics in Packaging
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When useful electronics is fitted to packaging, it typically justifies 0.01 to 0.03% of product cost as with 12 billion anti-theft tags currently fitted to products every year at 3-5 cents each. IDTechEx figures in 2020 are consistent with this rule of thumb. We see the really large volumes being met with winking, scroll turning text, speech, preset timers, status monitoring, electronic rewards and so on being met only when they are fitted for a few cents.
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