Brand Enhancement by Electronics in Packaging
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New report with forecasts
Now there is a report on all this, with latest forecasts. IDTechEx has published Brand Enhancement by Electronics in Packaging 2010-2020 . This report concerns the market for electronic smart packaging devices, increasingly known as "e-packaging". Global demand for these devices will grow rapidly from a mere $0.09 billion in 2010 to $7.7 billion in 2020. Most of this will involve consumer packaged goods (CPG) and particularly their brand enhancement. Separate figures are given for use of Radio Frequency Identification (RFID) on packaging and Electronic Article Surveillance (EAS) on packaging but the main emphasis is brand enhancement rather than brand protection or logistical control.
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