14 Tips for Producing Postcards with Pizzazz
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Pat Friesen
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13) Postage—When appropriate, invest in a live stamp vs. printed indicia or metering. It’s a small detail that can make your postcard look more important and personal than others in the stack.
14) VDP—Use variable data printing (VDP) to not only personalize but also customize postcards—making them individually relevant. Consider individualizing headlines, offers, even images.
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Pat Friesen
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Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.
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