14 Tips for Producing Postcards with Pizzazz
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Pat Friesen
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8) The Unexpected—How about affixing a peel-off magnet—perfect for getting your phone number on your reader’s refrigerator. Or what about a scratch-off that reveals a surprise discount for Web-only orders? Or a Post-It note with a PURL offer?
9) Picture Postcard—People love getting picture postcards from faraway places. Find an appropriate reason to send one. They look more personal—especially when you use a live postage stamp.
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Pat Friesen
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Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.
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