14 Tips for Producing Postcards with Pizzazz
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Pat Friesen
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1) Size—Mail a non-standard size that doesn’t stack nicely. Even if you have to pay a bit more in postage or printing, this could be a sound marketing investment.
2) Color—Rather than printing on white stock, how about using neon green or hot pink? Any color will stand out from the plethora of white postcards.
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Pat Friesen
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Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.
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