14 Tips for Producing Postcards with Pizzazz
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Pat Friesen
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5) Perforations—Build in a retention device with a perforated coupon, business or appointment card
6) Peel-Off—Include a peel-off reminder sticker to place on a calendar or computer monitor. Or how about a peel-off sticker that reveals a private discount?
7) Diecut—With 99.9 percent of all postcards perfect rectangles, make yours stand out by investing in a die-cut. I once wrote a postcard offering a free piece of pie with a “bite” cut out of it.
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Pat Friesen
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Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.
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