14 Tips for Producing Postcards with Pizzazz
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Pat Friesen
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10) Short Copy—You’ve heard this from a copywriter: Don’t try to say too much on a postcard. Keep copy short and offer-focused.
11) Eye Flow—Use type and design to move the reader’s eye wherever you want it to go, especially your call-to-action.
12) Get Over It—Give readers a reason to turn your postcard over and read both sides. Reinforce your “get over” message with an arrow or teaser, “See back for discount.”
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Pat Friesen
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Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.
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