14 Tips for Producing Postcards with Pizzazz
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Pat Friesen
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3) Weight—The heavier the card stock, the more important and valuable your postcard “feels” as your reader or mail screener sorts through the mail.
4) Texture—Add a bit of luxury, mystery or even fun by using a textured card stock. If you can’t find the right textured paper, ask your printer about using a special varnish that’s more tactile.
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Pat Friesen
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Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.
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