Marketers often write direct mail off as too expensive to create, produce and deliver, compared to digital advertising.
Pat Friesen
Haptically speaking, there’s a lot to be said for writing marketing messages for print.
Just this past week, I received 35 postcards in my own mail. But I wonder how many of these actually worked in achieving their marketing goals. Here’s why: They all looked pretty much the same—ho-hum 8.5x5.5˝ cards printed on white stock with a standard indicia.
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