Pat Friesen

Pat Friesen

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of “The Cross-Channel Copywriting Handbook,” published by Direct Marketing IQ. Reach her at (913) 341-1211.

14 Tips for Producing Postcards with Pizzazz

Just this past week, I received 35 postcards in my own mail. But I wonder how many of these actually worked in achieving their marketing goals. Here’s why: 

They all looked pretty much the same—ho-hum 8.5x5.5˝ cards printed on white stock with a standard indicia.