One of my clients recently doubled the turnover of a job. Their customer requested 350 brochures. But the printing company ended up with an order for six roller banners as well! The printing company carried out one simple strategy to achieve this result.
Profitable Printing Relationships
During a recent study targeting 501 millennials, it was found that nearly 62 percent feel that there is a direct correlation between content marketing and organization loyalty, but the problem is that they are not interested in the content they're receiving. Finding information that has a balance between intriguing both younger and older generations is difficult, but with the help from the following five suggestions, you will have a better understanding of connecting with both crowds.
Your company is good at pleasing its customers and giving them what they want. But, do you ever go out of your way to show a little extra appreciation? Take a moment to reflect on how important your clients are to your business. Now that the holidays are approaching, it’s the perfect time to focus on giving back.
This week you’ve received a couple of emails from me encouraging you to interview clients. Today I’m going to show you how a customer interview helped one of the printing companies I mentor.
What are the three common errors when selling print on Twitter? In his blog this week, Matthew Parker shares the "big" mistakes that he sees many printing companies making.
Having a general understanding of marketing and all of its parts is important, but you also need a starting point. Here are six areas of marketing your organization should focus on to improve your marketing efforts and stay ahead of the competition.