Profitable Printing Relationships

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them

Sometimes, it seems that buyers are only interested in chasing the lowest price. If your competitor can offer the same job for a few dollars cheaper, your client will move. One of my readers e-mailed me this frustration recently and asked what they could do about it. It's tempting to blame this behavior on a lack of loyalty these days.

I was speaking to a client recently. This printing company has an excellent reputation in selling more complex print solutions. However, they don’t sell multi-channel solutions. I was intrigued and asked why. This was their response...

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