Profitable Printing Relationships

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them

John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting, John at, and his companies at and

One of my clients recently doubled the turnover of a job. Their customer requested 350 brochures. But the printing company ended up with an order for six roller banners as well! The printing company carried out one simple strategy to achieve this result.

During a recent study targeting 501 millennials, it was found that nearly 62 percent feel that there is a direct correlation between content marketing and organization loyalty, but the problem is that they are not interested in the content they're receiving. Finding information that has a balance between intriguing both younger and older generations is difficult, but with the help from the following five suggestions, you will have a better understanding of connecting with both crowds.

Your company is good at pleasing its customers and giving them what they want. But, do you ever go out of your way to show a little extra appreciation? Take a moment to reflect on how important your clients are to your business. Now that the holidays are approaching, it’s the perfect time to focus on giving back.

Having a general understanding of marketing and all of its parts is important, but you also need a starting point. Here are six areas of marketing your organization should focus on to improve your marketing efforts and stay ahead of the competition.

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