Profitable Printing Relationships

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them

John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting, John at, and his companies at and

Over my buying career, over 98 percent of sales messages that I received from printing companies sounded pretty much the same. That means many buyers will simply choose the cheapest price. They can’t find any other way to differentiate between suppliers.

SEO is as important in 2015 as it has ever been and will continue to play a major role in the success of marketing your business. Keeping that in mind, make sure you properly prepare for five of the top current SEO trends.

No matter how good your achievements are at the moment, sooner or later things will change. Typically, the good sales strategies you were using will stop delivering the results you want. It gets even worse if your activities aren’t delivering what you want at the moment.

Over the years, content marketing has continued to evolve and it is now a critical part of the business community. As it continues to grow, it has become one of the most valuable tools for businesses through enhancing customer interaction and helping to build organizational stories.

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