Profitable Printing Relationships

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.

Download his free e-book, “Ten Common Print Selling Errors And What To Do About Them

When the holidays come, we are all ready for some well-earned time off. During that time off, It’s time to forget about printing for a few days and enjoy the break. But you don’t want your customers to forget you...

Many of you have heard me talk about the TPD principle. One of the key parts of creating a TPD messaging is targeting the right customers. You can’t be all things to everyone. It’s better to focus on a specific target market. Some companies call this focusing on market verticals.

Traditional sales training teaches you "objection handling." The prospect raises an objection. You deal with the objection. The prospect raises another objection. You deal with it. This is hard work.

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