VDP Supplement: Keeping Mail Relevant

A POPULAR credit card company’s advertising campaign wants to know: “What’s in Your Wallet?”

Well, the U.S. Postal Service (USPS) has asked a number of questions along the lines of “What’s in your mailbox?”

And some of those answers are providing powerful tools that will be of benefit to the partnership circle of the USPS, the printer and the direct marketer.