Your Comfort Zone Is a Bad Place to Be
Is your comfort zone preventing you from achieving results?
A while ago, I was called in to coach a sales person. Their manager told me that they were under performing and that they wanted to sack them. The manager was dismissive of the idea of my coaching: they had to show that they had given the sales person an opportunity to improve. Then they could be sacked.
As soon as I started working with the sales person, I saw the problem. They were too eager to help. They would visit a client to discuss the design of a low-cost business card. They would personally oversee jobs through production.
It wasn’t just that they liked to help. They were scared of doing something different from what they were used to (they had been promoted from a customer services rep). All the help they gave customers was an excuse not to have to get on with new sales.
But after a little work with me they were far more confident in trying to win new business. They ended up with good sales results. As a result, they are still with their company. There was no sacking.
Do something outside of your comfort zone today
It is the best way to improve. Not everything will work. But you will end up with a new set of skills and be able to achieve more.
Do you want some ideas on how to move out of your comfort zone?
Check out “How To Succeed At Print Sales” which contains a dozen ideas to supercharge your sales.
Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://www.profitableprintrelationships.com You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
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- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
