The Golden Rule for Following Up Your Sales Letter
Sending a sales letter won’t win you new customers
Sales letters rarely work unless you carry out the right follow ups. But phrasing a follow up so that the prospect wants to talk more can be tricky.
Here’s a golden rule to follow:
Focus on the problems you talked about in your sales letter
Pain really motivates prospects to talk. It is far more interesting to them than your company history or your features and benefits.
How do you structure the right follow up?
“Done For You Sales Scripts” features all sorts of ways to follow up with prospects, including what to do when prospects go quiet on you.
Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://www.profitableprintrelationships.com You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
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- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
