An order for your top client has gone badly—very badly—and the client is incensed…
…at you!
“This job is wrong! You screwed it up! I’ve got twenty five boxes of fliers I can’t use and the trade show begins in two days.”
Doing some forensic work, you quickly discover the client signed off on the proof and you printed exactly what was approved.
In other words, you are completely in the right.
You’d be 100% justified to clarify the erroneous judgment and point out who is really at fault, but the clock is ticking.
Don’t waste time you don’t have. Instead, solve the problem at hand and print the corrected piece. For the moment, it doesn’t matter who is right and who is wrong. The only thing that matters is meeting a now-tighter deadline.
You can always get mad later.
Mistakes are going to happen and how they are handled can be the difference between a good vendor and a great vendor. There is plenty of time after the crisis has past to point fingers. Resist the all-too-human urge to be right. Instead, do right by your client.
Your summer slowdown is coming. By joining The Sales Vault community right now, you can build some sales momentum and grow your sales. Go to salesvault.pro or call Bill Farquharson at 781-934-7036.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.