In this episode of Printing's Alive, Warren Werbitt welcomes Tim Andrews, the CEO of ASI, to discuss the intersection of print and promotional products. Andrews elaborates on ASI’s role in the promotional product space, providing education, trade shows, and technology services to distributors and suppliers. They discuss myths about the promo industry, discuss sustainability and transparency trends, and offer practical advice for printers looking to diversify their product offerings.

00:00 Introduction and Guest Welcome

00:34 Tim Andrews Introduces ASI

01:29 Partnership with PRINTING United Alliance

02:47 Warren's Promo Journey

04:44 Benefits of Selling Promo Products

09:33 Quality Matters in Promo

11:54 Getting Started with ASI

19:32 Addressing Myths and Barriers

23:27 Seamless Integration with ESP+

28:24 Pricing and Product Options

29:48 Feedback and Additional Services

30:12 Understanding the Challenges of Print Owners

30:54 New Membership Approach and Packages

32:04 Importance of Attending Print Shows

34:24 Incentives for Show Attendance

38:51 Quad's Move into Promo

46:11 Trends in Sustainability and Transparency

48:51 Impact of Tariffs on the Industry

52:51 Final Thoughts and Encouragement

To listen to the audio version of the podcast, click here.

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