Why You Must Have a CTA in Your Social Media Profile
Isn’t it annoying that prospects never seem to do what we want them to?!
Sometimes they act in the strangest of ways. They often end up behaving completely differently from how we thought they would.
However, there is a reason for this. It is often down to the fact that we haven’t told our prospects how we want them to behave. If we want people to follow our way of thinking we should give them precise instructions. People often like being told what to do.
This applies to our social media activity as much as to any other of our activities. We need to give our prospects and connections instructions on what to do next. And we should incentivize them to do this as well. That’s where a call to action comes in.
What is a call to action?
A call to action is simply a clear pointer to the client of prospect as to what you want them to do next. For instance, at the end of this article I will invite you to download my free “Ten Social Media Rules For Print Sales People” pdf-book and my “Views From The Buyer” newsletter.
The most important element of any communication is the call to action. There’s no point contacting a prospect or client unless you are telling them what you want them to do.
So how does a call to action work in social media?
Here are four examples of calls to action that can be very effective on social media:
1. The resource call to action
A useful call to action at this stage of the sales cycle is to invite people to download an information resource – just like the one below. It’s a handy way of measuring exactly who is engaged with you.
2. The samples call to action
Offer people samples of unusual products or substrates. This is a great way to encourage people to make contact.
3. The event call to action
If you have regular events, tell prospects about them. Offer them the chance to register for a place.
4. The consultation call to action
Many printing companies and print management companies offer the option either for a print review or a cost reduction review. However, make sure your consultation stands out from the many others that they will be offered.
Make sure you add a CTA to your social media profile
Remember, having an effective call to action maximizes your chances of creating a profitable relationship with your social media connections.
P.S. Learn how to sell print successfully online: download my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively. Also, check out my new book "Five steps to creating a social media profile that generates business" where you can find out more about these CTAs, as well as how to show them correctly on your social media profile.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."