LinkedIn Anomalies: Why Some Posts Go Viral
Watch this week's Short Attention Span Sales Tip here.
I had four LinkedIn posts go viral recently. Each hit over 250,000 views—a massive leap from my usual numbers.
The topics?
- “The Seven Nevers of Selling”
- “Why Friday isn’t a bad day for sales calls”
- “A Strange Sales Goal”
- And the surprise hit: “The Danger of Ignoring Your Top Sales Rep”
That last one sparked nearly 150 comments and 50 reposts—mostly from top reps saying, “Thank you. Finally someone sees us.”
What does that tell me?
There’s hunger for recognition of and appreciation for undervalued superstar reps.
Got a top rep? Chances are they are one of the 250,000 that read the comment and teared up.
And you will, too, when they leave your company for someone who knows a simple human fact: Words of affirmation go a long way.
Bill Farquharson’s alter ego is The Sales Vault. Go to SalesVault.pro for information on sales growth. Bill can be reached at 781-934-7036.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
