Why You Need to Get into VDP
The
Loyal
Customer.
“Own the printing plates, own the customer.” is now “Own the file, own the customer.” The future of the printing industry belongs to the technically superior. I know you love your presses, digital or otherwise, but let me clue you in to something: It’s not your iron that makes you different anymore. It’s your ability to handle the digital file.
You want to keep convincing customers that they need to handwrite checks to do business with your company, be my guest. But your checks can’t do anything that the other guy’s checks can’t. By teaching your clients the value of online banking, you’ll lock them in as a customer for a long time. That should keep the bank manager happy.
And just think, you didn’t have to give away one toaster!
Witty ending delivered.
Bill Farquharson and fellow PI Blogger Kelly Mallozzi have a “Hot Markets” webinar coming up on October 27. Check it out at www.aspirefor.com/Aspire_For/PI_Hot_Markets_Webinar.html
- Categories:
- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
