Why You Need to Get into VDP
“Own the printing plates, own the customer.” is now “Own the file, own the customer.” The future of the printing industry belongs to the technically superior. I know you love your presses, digital or otherwise, but let me clue you in to something: It’s not your iron that makes you different anymore. It’s your ability to handle the digital file.
You want to keep convincing customers that they need to handwrite checks to do business with your company, be my guest. But your checks can’t do anything that the other guy’s checks can’t. By teaching your clients the value of online banking, you’ll lock them in as a customer for a long time. That should keep the bank manager happy.
And just think, you didn’t have to give away one toaster!
Witty ending delivered.
Bill Farquharson and fellow PI Blogger Kelly Mallozzi have a “Hot Markets” webinar coming up on October 27. Check it out at www.aspirefor.com/Aspire_For/PI_Hot_Markets_Webinar.html
For further information, please visit BillFarquharson.com