Why Sales People HATE Selling Digital Printing
Sometimes, I don't get what people don't get about digital printing and VDP. Like when it first came out and Charlie Pesko et.al. ran around the continent yelling their "Emperor's New Clothes" message, challenging anyone who didn't see that vision. Now that those pie charts and graphs of yesterday have been downsized to reflect reality, we are faced with another "Don't get it" moment: I don't get why no one else but me sees why their sales reps won't sell digital printing and VDP.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.