Sales Through the Rearview Mirror
Sometimes bad things happen. (You heard it hear first).
Every once in a while you will have a job that goes awry and you’ll think you’re in the seventh circle of hell. Truth is, you probably are. It sucks when you get the call from the client that the job they needed today isn’t going to arrive until tomorrow. It doesn’t help that’s it not your fault, you are associated with a huge fail and you’ve let the client down, which equates to the worst part of the job.
Fast forward a month or so and everything looks much better. Sure, there was a problem but hey, everyone makes mistakes. The client has forgiven you. You’ve studied the issue, apologized and made corrections to ensure it doesn’t repeat. All better!
Although it is hard to believe when you are in the middle of a disaster, this too shall pass. You cannot be in sales and expect to avoid the errors, gaffes, screw-ups, and miscues. In fact, it is very likely that they’ll come in bunches. That’s where one bad situation is made worse when another one pops up (usually with a different client) and you are wondering when the third (bad things happen in threes) will happen.
See these issues as finite. Recognize that there is an opportunity to shine, depending on how you handle the error and subsequent fix, and if it helps, watch the Saturday Night Live bit about Mother’s Day and the little boy who asks his mom to recount the day he was born. Amy Schumer tells a lovely tale while they flashback to the pain, chaos and insanity of the actual event. Hilarious.
Everything looks better in the rearview mirror. Especially problems.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
