How to Fail Acceptably
I’m staring at the keyboard wondering how to play this one.
Having come up with the blog’s title, I now only need to find the hook (a creative way of getting my thoughts across) and voila, I will have cranked out another pithy blog for the week. However, there is no easy or cute or fun way to put this one, so I’ll just play it straight and move on:
There are two kinds of failure: One where you try your absolute hardest and come up short and one where you fail and you could’ve tried harder.
Only one is acceptable.
In sales, this means fighting for an account that got better pricing from a competitor. It means making one more sales call to try and gain an appointment. It means ignoring an objection as if you didn’t hear it and pushing to close the order. Fail under these circumstances and you and I have no beef. But please, please, please ... go down fighting.
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Bill Farquharson can be reached at (781) 934-7036 or bill@aspirefor.com
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- Bill Farquharson
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
