How to Fail Acceptably
I’m staring at the keyboard wondering how to play this one.
Having come up with the blog’s title, I now only need to find the hook (a creative way of getting my thoughts across) and voila, I will have cranked out another pithy blog for the week. However, there is no easy or cute or fun way to put this one, so I’ll just play it straight and move on:
There are two kinds of failure: One where you try your absolute hardest and come up short and one where you fail and you could’ve tried harder.
Only one is acceptable.
In sales, this means fighting for an account that got better pricing from a competitor. It means making one more sales call to try and gain an appointment. It means ignoring an objection as if you didn’t hear it and pushing to close the order. Fail under these circumstances and you and I have no beef. But please, please, please ... go down fighting.
Bill Farquharson can be reached at (781) 934-7036 or email@example.com
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