In any discussion of business relationships, it is important to recognize that they are, first, relationships. Sometimes, the end of the affair is necessary for customers and printing operations.
While digital printing technologies provide myriad new opportunities for commercial print providers, the reluctance of salespeople used to selling offset jobs may hamper efforts to realize its benefits. These sales training experts discuss overcoming that — and more.
Bill Farquharson, president of Aspire For and a longtime printing industry salesperson and trainer, reveals common traits and practices found among highly successful industry salespeople. He has also authored a new book that reveals his top 25 printing sales tips, which can be found at www.25BestSalesTips.com
Remember when your target market was your own age? If it’s been a few years since you could relate to the buyers, that’s one thing. But if it’s been a few decades, you’ll need the observations in Bill’s blog.
There are two kinds of failure and only one is acceptable. Meet this standard and you will have achieved an odd kind of success. Read more in Bill’s blog.
Everything that happens to a sales rep will happen again. And again. The trick is to know what to do during the high highs in the low lows and the answer is in this week's blog by Bill Farquharson