Bill Farquharson

Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at

Mark Michelson is the Editor-in-Chief of Printing ImpressionsServing in this role since 1985, Michelson is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email

Bill Farquharson, president of Aspire For and a longtime printing industry salesperson and trainer, reveals common traits and practices found among highly successful industry salespeople. He has also authored a new book that reveals his top 25 printing sales tips, which can be found at

Remember when your target market was your own age? If it’s been a few years since you could relate to the buyers, that’s one thing. But if it’s been a few decades, you’ll need the observations in Bill’s blog.

There are two kinds of failure and only one is acceptable. Meet this standard and you will have achieved an odd kind of success. Read more in Bill’s blog.

Everything that happens to a sales rep will happen again. And again. The trick is to know what to do during the high highs in the low lows and the answer is in this week's blog by Bill Farquharson

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