Bill Farquharson

Bill Farquharson is the president of Aspire For and is a sales trainer for the graphics arts industry. Email him at or call (781) 934-7036. Farquharson is also the author of the book, "The 25 Best Sales Tips Ever!" which can be purchased on Amazon. For more information, go to

Mark Michelson is the Editor-in-Chief of Printing ImpressionsServing in this role since 1985, Michelson is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email

Bill Farquharson, president of Aspire For and a longtime printing industry salesperson and trainer, reveals common traits and practices found among highly successful industry salespeople. He has also authored a new book that reveals his top 25 printing sales tips, which can be found at

Remember when your target market was your own age? If it’s been a few years since you could relate to the buyers, that’s one thing. But if it’s been a few decades, you’ll need the observations in Bill’s blog.

There are two kinds of failure and only one is acceptable. Meet this standard and you will have achieved an odd kind of success. Read more in Bill’s blog.

Everything that happens to a sales rep will happen again. And again. The trick is to know what to do during the high highs in the low lows and the answer is in this week's blog by Bill Farquharson

The Buddhists have a saying: “You should meditate at least 30 minutes a day, unless you are busy. If you are busy, you should meditate 60 minutes a day.” This thinking permeates sales, and Bill Farquharson connects the dots in this week’s blog.

In the latest of a string of print sales related songs, Bill Farquharson explains the deeper meaning of a popular tune and the lesson it can teach us all.

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