An Important Test for a Print Salesperson
I have a little test for you today.
Tell someone about your company
It doesn't sound that difficult does it? I just want you to run through the introductory pitch that you would make to a potential customer.
However, there's a little catch—you knew there'd be one didn't you?
Think about what your five closest competitors would say to that person
How does the introduction to your company sound now? Are you still happy with it?
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."