In this episode of Printing's Alive, Warren Werbitt is joined by Erik Norman from swissQprint to discuss the company's new facility and their decision to expand amid economic challenges. They delve into the importance of sustainability, critiquing FSC certification and emphasizing LEED certification. The conversation covers managing costs, delivering client value, and enhancing printing with textures and varnish. Erik shares insights on overcoming legacy thinking, engaging young employees, and the impact of young leadership. They also explore building a positive work culture, managing tariffs, and addressing mental health in the industry. The episode concludes with a call for open dialogue and empathy among printers.

00:00 Welcome and Guest Intro

01:09 New Facility Move

03:50 Building Green Choices

04:39 Certifications and FSC Rant

06:45 Pricing and Margin Pressure

08:15 Value Selling and Cost Talk

10:27 Large Format Embellishment

13:40 No Service Contracts

15:15 Reliability and Downtime Costs

18:22 Customer Experience Stories

19:29 Standout Client Prints

21:22 Leadership and Culture Gap

24:54 Next Gen and Modern Marketing

27:56 Leadership Mindset Shifts

28:58 Staying Young at Work

29:38 Print Tech Is Clean

30:14 Building Winning Culture

33:41 Human Connection Matters

34:37 Career Path to SwissQprint

36:22 Swiss HQ and Autonomy

38:42 Respect and Psychological Safety

40:27 Tariffs and Supply Chain

41:55 Who Should Buy This Printer

44:05 Buying Equipment the Right Way

49:42 Mental Health and Empathy

51:23 Final Thoughts and Sign Off

52:43 OEM Risk and Service Promise

To watch to the video version of this podcast, click here.

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