Parlor Talks host Linda Casey speaks with Robert Challman, director of research and development for packaging and labels at RRD. Challman discusses the science behind label performance and the thinking behind RRD’s newly enhanced Label Performance Center in St. Charles, Illinois. The conversation touches on how centralized testing supports reliable label performance across key packaging applications, as well as emerging opportunities for innovation, including sustainability-driven linerless solutions and the growing role of RFID and IoT technologies.

00:00 Introduction and Guest Welcome

1:05 The Vision Behind RRD’s Label Performance Center

2:29 Packaging Segments That Benefit Most From Performance Testing

5:04 Types of Testing and Equipment at the Center

7:05 Biggest Opportunities for Innovation