Lisbeth Lyons Black, the director of Women in Print Alliance, shares the compelling origin story—from grassroots volunteer beginnings to a structured, formal membership model that’s now celebrating its one‑year anniversary. Lisbeth unpacks the Alliance’s twin pillars of workforce development and community building, and how enrollment now spans students, individual professionals, and supportive corporations. Together, they reflect on what it means to turn visibility into belonging—and why mentorship moments are so vital in lifting women across all functions and scales of the industry.

Lisbeth also brings us into the future. She discusses key strategies for attracting Gen Z talent—elevating sustainability, tactile print experiences, and social narratives that resonate. She explains how male allies can move from symbolic support to active sponsorship and how that shapes early career success. Looking ahead to PRINTING United Expo and beyond, she outlines new Alliance initiatives like the job board, talent directory, Expo events, and deliberate intergenerational connections. Whether you're a seasoned leader or just entering the print world, this conversation is packed with inspiration, actionable insights, and real stories from someone building inclusion in real time.

00:00 Intro & origin story of Women in Print Alliance

03:15 Launch of formal membership program and its scope

07:00 Mission pillars: workforce development & community building

10:45 Power of mentorship, “onlys,” and peer-to-peer support

14:30 Gen Z trends: sustainability, tangible print, digital narratives

18:15 Role of male allies vs sponsorship vs allyship

21:45 Membership benefits: job board, talent directory, networking

25:30 PRINTING United Expo plans: luncheon, meetups, keynotes

29:00 Final advice: networking early, finding sponsors, career growth

31:00 Closing remarks