Dina Kessler didn’t set out to build a commercial printing company. With a background in hotel and restaurant management, she experienced firsthand the power of direct mail campaigns to drive real revenue. That perspective — watching marketing efforts directly impact restaurant sales — planted the seed for what would eventually become Kessler Creative, a Jacksonville-based direct marketing agency specializing in commercial print, direct mail, large format, and omnichannel campaigns.

In this episode of Her Imprint, Dina shares how she and her husband built their business from the ground up, learned the complexities of paper, postage optimization, and production workflows, and leaned into mentorship to grow. She speaks candidly about balancing entrepreneurship and family life, navigating a male-dominated industry, and the importance of helping the next generation of women rise into leadership roles. Her advice to her younger self is simple and powerful: breathe, keep learning, and trust that the journey will unfold.

00:00 – Introduction to Dina Kessler
01:00 – Inside Kessler Creative and Omnichannel Marketing
03:00 – From Restaurant Management to Printing
06:00 – Learning Paper, Presses, and Production from Scratch
09:00 – Discovering the Postal Customer Council
11:00 – National Postal Forum and Industry Leadership
14:00 – Building a Business With Your Spouse
17:00 – Work-Life Balance and Setting Boundaries
22:30 – Women in Leadership and Industry Challenges
27:00 – The Power of Direct Mail and Data
30:30 – Advice to Her Younger Self