Sarah Barr, a Women in Print Alliance member, never planned to own a print company — but when opportunity knocked, she answered. After starting in marketing and joining Konhaus Print and Marketing in 2010, Sarah stepped into ownership in 2019 at just 30 years old. Within a year, she navigated COVID, relocated her company under unexpected circumstances, and strengthened her leadership in an industry where women — especially young women — are still underrepresented.

In this episode of Her Imprint, Sarah shares how marketing drives her print strategy, why printers must be more than order takers, and how community collaboration fuels growth. She opens up about commanding respect in male-dominated spaces, building strong industry relationships, embracing discomfort for growth, and redefining work-life balance. Her message is clear and refreshing: you are good enough, growth happens outside your comfort zone, and sometimes the best thing you can do is breathe.

00:00 – Introduction to Sarah Barr
01:00 – 35 Years of Konhaus Print and Marketing
02:00 – From Marketing to Print Ownership
03:30 – Buying the Company at 30
05:00 – Navigating COVID and Relocating the Business
08:00 – Why Print Creates Community Impact
10:30 – Marketing Meetups and Collaboration
13:30 – Being a Young Female Owner in Print
15:00 – Commanding Respect in the Industry
19:00 – Work Life Balance and Chaos Coordination
23:00 – Building Your Circle of Influence
30:00 – Advice to Her Younger Self