Katie Jasmin didn’t just build a career in print — she built it over time, intentionally, and with a long-game mindset. Now Vice President of National Sales at Source One Digital, a PRINTING United Alliance member, Katie shares how starting in an advertising agency role led her into wide-format print and eventually into sales leadership. Over two decades, she grew her book of business 100 times over, not through shortcuts, but through patience, persistence, and a commitment to continuous growth.

In this episode of Her Imprint, Katie opens up about stepping away and coming back stronger, mentoring the next generation of women in her organization, and why success in print is anything but linear. From navigating peaks and valleys in sales to expanding into architectural graphics and decorative films, she emphasizes one powerful truth: you don’t have to wait until you feel confident to lead. Confidence is built by taking action — and becoming the woman you aspire to be, one decision at a time.

00:00 – Introduction to Katie Jasmin
01:00 – Inside Source One Digital
03:00 – 20 Years of Growth and a 100x Sales Increase
05:30 – Taking a Step Back to Move Forward
09:00 – Growing Sales Talent from Within
12:30 – Why Print Sales Is a Long Game
16:00 – Shifting into Architectural and Decorative Film Markets
22:00 – Riding the Peaks and Valleys of Sales
27:00 – Becoming Her Before You Feel Ready
30:00 – Advice to the Next Generation