Wendy Graves, partner at Make It Happen Signage Academy, a 2025 Printing United Expo All Star, and Women in Print Alliance member, joins Her Imprint to share her inspiring journey from healthcare to print. What started as a supportive leap into her husband's sign business turned into a passionate career path that now helps others thrive through hands-on training and mentorship.

In this episode, Wendy opens up about building a business alongside her spouse, creating a safe space for women in signage, and how her career shift taught her the power of adaptability. She dives into the value of industry training—not just for skills but for confidence—and why mentorship, especially for women navigating male-dominated sectors, is key to long-term growth. From launching a Facebook group for women in signs to becoming a voice for collaborative learning, Wendy brings authenticity, wisdom, and a dose of humor to this powerful conversation.

00:00 – Intro and Wendy’s role at Make It Happen Signage Academy

01:38 – How a podcast led to a global partnership

02:12 – Experience as a 2025 Printing United Expo All Star

04:16 – Starting in signage via family business

06:21 – From x-ray tech to signage pro

08:26 – Passion for training and empowering newcomers

10:30 – Thoughts on AI in signage and business

15:13 – Mentorship, networking, and women supporting women

22:32 – Advice on finding and maintaining professional connections

26:48 – The power of training and hands-on experience

32:28 – Career advice for women entering signage today

35:29 – Final thoughts and wrap-up