Rebecca Holappa didn’t set out to become a plant director — she started as a graphic designer with a passion for creativity and problem-solving. In this episode of Her Imprint, Rebecca shares how she grew her career at Quad from design to continuous improvement and ultimately into plant leadership at one of the largest print manufacturing operations in North America. Along the way, she embraced innovation, leadership development, and a mindset of urgent improvement that reshaped both processes and people.

Rebecca discusses Quad’s commitment to culture, education, and workforce development — from youth apprenticeships to global trainee programs — and why the future of print depends on curiosity and adaptability. She also shares her perspective on AI as a tool for upskilling, not replacing talent, and offers advice to young professionals entering the industry: ask questions, stay curious, and never stop learning.

00:00 – Introduction to Rebecca Holappa

01:00 – Inside Quad and Its Company Culture

02:30 – From Graphic Designer to Continuous Improvement Leader

04:30 – The Evolution from Film to CTP and Digital Innovation

06:30 – Giving Clients Back Their Most Valuable Asset Time

07:00 – Early Inspiration and Education Partnerships

11:00 – Building the Next Generation Through Apprenticeships

14:00 – Robotics, IT, and the Changing Face of Print

17:00 – AI as a Tool for Growth and Efficiency

20:30 – Leadership Development and Repotting Your Career

23:30 – Why Hiring for Attitude Matters

27:30 – Advice to the Next Generation