Christine Yardley, Women in Print Alliance member and President of Print Panther Direct, joins Her Imprint to share a career journey that spans decades in the print world—from her early days as a typesetter to becoming a North American pioneer in digital embellishment. With vibrant anecdotes and powerful insights, Christine discusses how embracing embellishment not only elevated her products but also reignited her creativity and helped her build a unique, high-margin business.

In this conversation, recording during the PRINTING United Expo in Orlando, she opens up about overcoming imposter syndrome, leading with empathy in a male-dominated field, and why she believes good design can make the world better. Christine’s story is a reminder that passion, perseverance, and belief in your vision can create not just beautiful print—but a meaningful legacy.

00:00 – Intro and Christine’s background

01:00 – What makes Print Panther Direct unique

02:30 – Journey from typesetter to print innovator

05:00 – Falling in love with embellishment

07:30 – The business case for bespoke print

10:00 – Print education gaps and working with students

13:00 – Women in print leadership and mentorship

17:00 – Embracing vulnerability and finding her voice

19:00 – Winning Canadian Print Leader of the Year

22:00 – What Christine wants her legacy to be

24:00 – Advice she’d give her younger self